How Certifications Work

Companies choose to get certified through our certification programs. They pay a fee to have their products tested and reviewed. This enables companies to use the certification marks on product labels.

We do not rank products against one another. Instead, with transparency as our number one goal, we provide all the information you need to make an informed decision about the supplements you’re buying.

Our certifications are NutraStrong™, IFOS™ (for omega-3s), IKOS™ (for krill oil), IGEN™ (for non-GMO testing), IPRO™ (for probiotics), and ICAP™ (for cannabinoids). Each program works slightly differently because each product category has different characteristics and testing needs.